A practical, hands-on course from David Berkowitz — author of The Non-Obvious Guide to Using AI for Marketing. No hype. No jargon. Just what actually works, from someone who's trained thousands of marketers to do it.
The Non-Obvious Guide to Using AI for Marketing became the go-to resource for marketers who wanted practical strategies instead of buzzwords. This course takes the book's framework and turns it into an interactive learning experience.
You'll get structured lessons, real-world exercises, and frameworks you can apply the same day — whether you're evaluating AI tools, building AI-powered campaigns, or convincing your team to adopt AI without the usual resistance.
Founder of High Caliber AI and the AI Marketers Guild (7,000+ members). David has delivered 400+ keynotes and workshops on AI marketing for companies and conferences worldwide.
He's held marketing leadership roles at 360i, MRY (Publicis), Sysomos, Mediaocean, and Storyhunter. Google featured him as a "Mobile Champ." Native Advertising Institute called him "one of the most respected voices in AI marketing."
His approach: skip the hype, focus on what works, and make AI accessible for every marketer.
Stop wasting money on shiny tools. Learn a repeatable framework for evaluating which AI tools actually deliver ROI for your specific marketing goals.
From ideation to execution — learn how to integrate AI into your campaign workflow for content, targeting, personalization, and performance optimization.
Most teams fail at AI adoption for predictable reasons. Learn what they are, how to avoid them, and how to build internal buy-in that sticks.
Craft prompts that produce marketing-quality output — ad copy, email sequences, creative briefs, and analysis. Not generic tips. Marketing-specific techniques.
Scale your content production without losing your brand voice. Frameworks for bylines, social posts, white papers, and thought leadership powered by AI.
Build a measurement framework to prove AI's impact on your marketing. Track efficiency gains, cost savings, and revenue attribution from AI initiatives.
CMOs, VPs, and Directors who need to lead AI adoption across their teams — and prove the ROI to the C-suite.
Growth, demand gen, and content marketers at tech companies looking to integrate AI into their daily workflow without the learning curve.
Strategists, creatives, and account leads who need to deliver AI-enhanced services to clients and stay ahead of the competition.
"David Berkowitz blends technical expertise with accessible strategies, offering a roadmap for marketers looking to harness the power of AI."
"Written by one of the best marketers I've known — with his signature wit, insight, and a refreshing dose of skepticism, it cuts through the hype to focus on what actually works."
"AIMG's networking events and its Slack group help me stay ahead of the curve in AI and marketing. It's great to connect with others and learn from their experiences."
"David has a gift for separating hype from reality, a skill that's never been more crucial than in the AI era. A trusted expert who makes AI accessible and actionable."
Download a chapter from The Non-Obvious Guide to Using AI for Marketing and see David's approach firsthand. No fluff, no sales pitch — just practical AI marketing strategy in your inbox.
Join the course built on 20+ years of marketing leadership, 400+ talks, and a book that thousands of marketers already trust.
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